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Friday 17 February 2017

In Class Writing: Letter of Service Recovery

Dear Mr Bennert,

Thank you for taking the time to share your valued feedback with us. I am disappointed to read about the inconveniences that you encountered during your stay with us. Please allow me to assure you that your feedback is important to us.

I am sorry to hear about your reservation record that was without breakfast during check-in. The manager has kindly agreed to do the respective refund for your breakfast.  

Regarding the rooftop pool experience, I am very sorry to hear that the key for the roof top pool was malfunctioned, causing great inconvenience for you. It can be better managed, and we have put in place a more robust plan for managing similar situations for these facilities, while placing the highest emphasis on the needs and well-being of our guests.

Please accept my sincere apologies for the disappointment and frustration you experienced, and I do hope that we can regain your confidence in our hotel in the near future.

Warm Regards,
Xianda
Guest Service Agent

Wednesday 15 February 2017

Reflection: Interpersonal Communication Problem



An interpersonal communication problem that occurred to my supervisor and I was during my four month internship at Equarius hotel while working at the concierge. As an assistant concierge, one of my duties was to handle transport services where I have to display an excellent knowledge of the resort’s transportation services in handling inquiries and efficiency in arranging transportation requests with accuracy to ensure that guests are provided with the required services. 

As Equarius Hotel is under the purview of Resort’s World Sentosa (RWS), most of the guest enquiries are routed through RWS call centres located in either Singapore or Manila. During that particular incident, I was attending to a guest’s transportation needs as I picked up the call from the concierge desk, a lady from Manila spoke to me and requested to help arrange for an airport limousine arrival transfer for an Ocean Suite guest. The message was relayed in broken English and I could barely make out what she is saying. 

After some attempts, I managed to obtain some important information that is essential to make a successful booking, such as the guest’s flight number and time, date of arrival and terminal location. I have also indicated such request in the property management system. With no other means of contacting the overseas guest and the call centre in Manila, there is no other way to confirm the information at a later time. 

Thankfully the guest arrived at the hotel as planned, and proceeded to stay at the Ocean Suite. However, the problem started to surface when the guest checked out of the hotel. It also happened that it was my off day during that time. My manager thus handled the guest’s enquiry. As they were Japanese guests, their communication with the manager was also weak as they could not speak proper English. According to my manager, the guests said “My car, where? To Airport?” . At first my manager thought that the guest wanted us to book a taxi to the airport. However, she was expecting a departure limousine transfer. 

As my manager could not locate any bookings for a departure limousine transfer, she immediately called me on my off day to clarify the incident, as I was the one who handled the arrival booking. After several rounds of questioning, it turns out to be a miscommunication between the call centre agent in Manila and the guest, as well as the information being relayed to me during the previous call. The call centre agent might have heard from the guest wrongly, or the guest did not actually specify a departure booking at all.  

Whatever the case was, the mistake still falls on our side as we had failed to deliver a service as promised (or as claimed by the guest). The Japanese guest was furious and demanded to have the limousine transfer. They were also unable to fit into a taxi because they were a family of six with many baggage. Therefore, the concierge had to actually arrange an emergency limousine service at the very last minute for the guest. Nevertheless, their trip was delayed for quite some time and they almost missed their flight back to Japan. 

Reflecting back on this incident, I had realised the importance of clear and coherent interpersonal communication, especially on the verbal communication aspects as neither the call centre agent nor the guest were able to speak English fluently. Therefore, how should I have handled such guest requests? Is there a need to remove the intermediary? (ie. the call centre in Manila). What could I have done differently to avoid such situation?

Friday 10 February 2017

Personal Branding

How time flies, we are now into week 5 of our school term. My brain cells are in its most active state as we constantly absorb new knowledge being taught to us. Likewise for CPD, we are almost wrapping up on the topic on personal branding during interpersonal communications. Although it seems to be such a common topic, it is definitely important to make it right. To me personal branding is all about selling and promoting yourself in a positive way as how you would do promoting a product in a business. There are things you should and shouldn’t do to build up a positive brand image of yourself.

We learnt in class about the communication climate, which is the type of atmosphere and emotional tone that we expresses to people through verbal and non-verbal messages. It is created by how both parties feel about each other in a setting, and can be supportive or defensive in nature. A supportive communication climate tends to value people's comments where interactions are done in a confident and polite manner. Ideas tend to be provisional and problem-orientated, with rooms for discussions and brainstorming. In contrast, a defensive communication climate makes it difficult for people to communicate ideas across, and exchange of information tends to be limited. For myself, I tend to adopt a supportive communication climate as I believe in working together in harmony and not finding fault with the other party. It also boils down to my personality where I tend to be more soft-spoken and empathetic.

Working in the service industry, it is especially important to show empathy and concern to others as it is all about the human touch that guest wants to look for. "Treat others like how you would be treated" is the Four Season Hotel's Golden Rule. On the other hand, we must not neglect our internal staff too as they are equally important as external guest alike.

In the recent lesson, I was quite suprised and overwhelmed as to how my personal hobbies and interests in transportation also contributed to my overall personal branding. Both Joshua and Charmaine commented that I am actually the "face" of public transportation, as evident from my hobby and Youtube site. The way I phrase my sentences as well as graphics and illustrations that I adopt in my sites actually reflects a certain style and personality that is tied to my personal branding. That inspired me greatly and I will definitely put in greater effort in creating and maintaning a strong personal branding associated to my hobbies and interest.